mcg massip comunicacio gràfica

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Creation of the Delta Specialty Lubricants brand

The challenge of this project was to transform the image of this industrial fluids company by giving it
a more modern image. Furthermore, they asked us to create a product communication system. We came up
with the solution by designing a symbol created by combining a drop and a geometric shape that
represents a set of gears
with the Latin letter D after the initial of the company´s name, Delta. For the service
and product communication system image we decided to structure it using geometries close to the brand itself,
showing the brand as dynamic and efficient.

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