Mamapop thought of us for the brand project and advertising for the promotion of annual
solidarity concerts in Lleida and Andorra. The aim was to raise funds for IRB research for breast cancer.
There was no doubt when it came to deciding the poster´s background colour. In the same way we knew
that we had to include the solidarity ribbon. And some element that represented a female body: a guitar.
We came up with something in the end. We created a logo integrating the solidarity ribbon with the guitar plectrum.
The guitar hole in the poster image symbolises the disease. And the background colour is a textured light pink.