In this case we carried out the brand, slogan and web design of the intellectual property registration
portal, Recrea-BCD. The challenge was to create an image that linked the brand with the architecture and graphic
design industry. For this we chose to create a conceptual graphic image with a clear and direct slogan.
The brand logo consisted of dividing the word into two parts and two colours. The first part referencing the registered
trademark concept and the second part in reference to the type of customer it is aimed at: creative types.